ICC World Twenty20 : India to defend its Twenty20 championship
June 1, 2009
India captain Mahendra Singh Dhoni is looking forward to uniting all the talents at his disposal during the World Twenty20 in England after competing against his team-mates in the Indian Premier League.
India are the defending World Twenty20 champions after winning the inaugural edition in South Africa two years ago.
If Twenty20 can repeat the success it did on South African soil during the World Championship and in the recently concluded IPL then the shortest version of the game will prove that it is here to stay.
Such has been the commercial success of Twenty20 that all tickets of the event have been nearly sold out, The Times reported. But if returns on advertising are to be maximised and investments of broadcasters repaid, it needs both hosts and holders to fare well.
With both England and India being the key markets, it is no coincidence that their teams will play all their matches (except the 3 p.m. [local time] final, should they reach it) no earlier than 5.30 p.m. (local time). This should ensure peak viewing in both countries.
India, South Africa and Australia are the three teams England would be most keen to avoid. India are defending champions and have been seasoned for Twenty20 through the IPL, while South Africa and Australia look highly competitive.
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